AI Insights · Timothy · January 2022
Top 5 Beauty Retail Apps in Brazil: Q4 2021 Performance
Discover the performance trends of the top 5 beauty retail apps in Brazil during Q4 2021, including weekly downloads and active users.
In the fourth quarter of 2021, the top 5 beauty retail apps in Brazil showed notable performance metrics on a unified platform. Let's delve into the weekly downloads and active users trends for each app.
O Boticário saw a fluctuating but generally upward trend in weekly downloads, peaking at around 300K in late November. Active users also experienced a significant increase, reaching approximately 1.4M in the same period.
Beleza na Web - Cosméticos showed a substantial rise in weekly downloads, peaking at about 121K in mid-November. Weekly active users followed a similar pattern, climbing to around 316K in late November before stabilizing.
Natura (Oficial) experienced consistent weekly downloads, with a peak of approximately 118K in late November. Active users also saw a steady increase, reaching around 404K in the same period.
Época Cosméticos: Loja Online had a notable spike in weekly downloads, peaking at around 145K in late November. Weekly active users mirrored this trend, reaching a high of approximately 298K during the same week.
SEPHORA: Maquiagem e Perfumes showed a more modest increase in weekly downloads, peaking at around 24K in late November. Active users also grew, reaching approximately 53K during the same period.
For more detailed insights and data, visit Sensor Tower.
